01

Planning

02

Documentation

  • Proposal writing
  • Requirements documents
  • Quality assurance processes
  • Intellectual property
  • Technical reports

03

Design

  • Concept generation
  • Human factors analysis
  • Hardware and software design
  • Drawing package development
  • Design reviews

04

Rapid Prototyping

  • Component and subsystem fabrication
  • Design for Manufacturing analysis
  • Design for Assembly analysis
  • Test plans and reports

05

Manufacturing

  • Out-source versus in-house tradeoff assessment
  • Vendor assessments
  • Production workflow analysis and implementation
  • Quality assurance

06

Market Planning

  • Assessing the marketing 5Ps
  • Market plan development
  • Commercializing planning
  • Return on Investment analysis

We are a process-driven organization that understands all facets of new technology development. In 1995, our founder developed the 4D Product Development Process while working as a Program Manager at Battelle Memorial Institute, the world’s largest nonprofit R&D organization.

This process is now being followed by numerous companies as their de facto product development process. Alteus uses the 4D Process when working with customers to develop new technologies and products to minimize the risks associated with bringing those products to market. Our network of subject matter experts provides you all the support you need to profit from your innovative ideas.

Client Need

Limitations and External Factors

Prototype and Test Product

Product to End User

Meet our founder, Brad DeRoos

Mr. DeRoos, a graduate of the U.S. Naval Academy, has 40 years of experience in new technology R&D and technology commercialization. He developed the 4D Technology Development Process while managing over 40 R&D efforts during his 13 years at Battelle and has leveraged the 4D process to deliver advanced technology to both commercial and government marketplaces.

He has been nationally recognized for his work, including the receipt of two R&D 100 Awards for top new technologies of the year, “Technology of the Year” and “Research and Development Star” awards from Industry Week Magazine, and the Federal Laboratory Consortium Technology Transfer award. His works have been highlighted in magazines including Popular Science, Popular Mechanics, Business Week, Design News, Wired, Industry Week and Research & Development (R&D). He has been published in numerous technical journals including Sensors and IEEE. Mr. DeRoos has presented at a broad range of industry and government conferences – from The International Conference on Unmanned Aircraft Systems to the IEEE Haptics Symposium. His professional life has been dedicated to taking the guesswork out of new technology and product development.

Professional Qualifications

  • U.S. Naval Academy (B.S.)
  • University of California, San Diego (M.S.)
  • Navy Deep Sea Diving and Salvage Officer
  • Naval Nuclear Engineer, USS Philadelphia
  • Pilot – Deep Submergence Rescue Vehicle, DSRV-1

Commercialization Training

  • Kaufmann Foundaton FasTrak Entrepreneurial Studies
  • Dawnbreaker Technology Commercialization Program
  • Department of Energy Commercialization Leadership Program

Innovation Record

  • 12 patents with 2 patents pending
  • TechConnect Spirit of Innovation Award

R&D and Entrepreneurial Successes

  • 4D Tech Solutions – Founder
  • 4D Robotics – Founder
  • RedTail LiDAR Systems – Founder
  • FMW Composites – CEO
  • Allegheny Science and Technology – Vice President R&D
  • High Tech Foundation – Vice President R&D
  • Battelle Memorial Institute – Senior Program Manager
  • Project/Program Manager for over 70 new technology development efforts

Fun Facts

  • Team Leader for the World Speed Record Human Powedered Submarine Subjugator
  • Author of Zany Inventions

HMMWV Armor

sUAS LiDAR

High Mobility Unmanned Ground Vehicle

Holographic Imager

Decon Sprayer

BomBot Production

Integrated Bridge System

EOD SWATH Boat

Subsea LiDAR

Wireless Command and Control

Obstacle Avoidance Sonar

Haptic Educational Controller

Night Surveillance Imager

Autonomous Oceanographic Instrument

Ground Penetrating Radar

Frozen Blood Shipping Container

Brad has a strong and successful history of leading technical teams in developing solutions for government organizations. His ability to research and develop creative ways to solve challenging technical problems puts him on a short list of those I would want to work with and lead a technical team. He is a thorough subject matter expert on DoD’s R&D, acquisition, and transition processes finding ways to always “get to yes”.
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– Chad Vanderslice
President/CEO, GXM Technology
Brad holds exceptional capabilities to conceptualize, invent and guide technical development, all while facilitating high-quality prototyping, marketing, financial and intellectual property protection.

He incorporates a team approach that utilizes each member’s strengths while delivering stellar products to customers.
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– Nancy Trudel, Esq.
Owner, Trudel Law, PLLC
As a business partner, I experienced firsthand his Brad’s excellent character and his great business talents. He is an excellent manager of people who can get the most out of any team. He also has excellent customer relations skills and his proposal writing skills are unmatched by anyone else I have ever worked with. He can take a mediocre proposal and make it into a winner. He is an expert at marketing plans and organization. He truly understands how to build a winning team and acquire business in a variety of sectors.
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– Marjorie Darrah, Ph.D.
Owner, ProEvaluators LLC
I have known Brad for 20 years, and thoroughly enjoy collaborating with him on projects. 

Brad is one of those rare people that can see the forest (strategic planning, business opportunities, markets, etc.) and the trees (technical requirements, engineering designs, talent recruitment, etc.) simultaneously.  Brad is lighting fast at research; he quickly evaluates the competition and finds development pathways that will be winners.
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– Paul Kinder
Director, WVU National Resource Analysis Center
Brad’s remarkable expertise in technology analysis and product-market fit for commercialization has been pivotal in fostering innovation and achieving success.

His technical insights consistently yield impactful solutions to address critical Defense requirements.
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– Bob Wentz
Founder, PointSquared Ventures
Working with Brad over the years has been nothing short of a pleasure. His understanding of cutting-edge technology and its applications is only over-shadowed by his ability to clearly and succinctly communicate that information.

Brad’s generosity of knowledge truly shines with an enthusiastic and personal touch. I have always looked forward to working with Brad and consider myself lucky to have done so.
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– Eric Perley
Owner, Brighthouse Media
Working with Brad over the years has not only been an absolute pleasure but observing this professionalism, and his humanity, has helped me forge my own path both in life and in business.

His keen engineering intellect has been invaluable to me and many others over the decades, especially has we navigate the ever changing tide of technology. More importantly, his willingness to be a mentor has been one of my truest assets and I am grateful for the opportunity to have worked with him.
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– Brandon Downey
President/CEO, Trilogy Innovations
Brad brought unparalleled expertise and strategic foresight to our projects. His insights and guidance across a wide domain of defense related technologies  ensured our readiness to tackle emerging threats.
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– Tommy Brown
Director of Sales and Business Development, Ombra

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